& PUBLICITY THROUGH COMMUNITY SERVICE
provides the very essence of the ideal scenario that you have
sought when soliciting the support of your employees through
team building initiatives to work towards a common purpose in
your business environment. Introducing and engaging your team
in an international volunteer programme provides a guaranteed
shift in perspective that occurs swiftly, automatically and
without the intervention used by more traditional team building
Introducing staff to projects unrelated to their daily purpose
of fulfilling the business objectives of the organisation that
employs them and engaging them in work that has long-term benefits
for impoverished communities is proven to awaken a natural desire
in teams to work together to fulfil a common objective. Serving
others is an unconventional way to appeal to a common value
system in members of corporate groups and garners an incredible
bottoms-up emotional commitment that cannot be achieved by other
will find themselves in an environment very different to what
they are used to. Whilst every effort is made to ensure the
comfort and safety of employees, the socio-economic status of
volunteer locations are usually very different to the levels
experienced in their daily lives. Experience has shown that
this only develops the genuine affinity that staff create with
one another through their work and transforms the way that they
interact with one another.
This bonding is transferred back to the companies in which people
work through shared experience not only with each other but
also with other staff members and even clients on their return
home. Many companies choose to post the experiences of those
who participated in the experience on internal messaging systems
in real time so that other employees can share in the achievement
of their colleagues.
confidence is awakened as people realise that they can have a positive
impact through their actions, no matter how previously insignificant
those may have seemed. Sending employees on a team building experience
of this nature provides multi-nationals and smaller corporates alike
with an opportunity to consolidate staff loyalty with proven commitment
to corporate social responsibility.
Funding options for these programmes vary with some companies choosing
to fit the bill entirely. Other companies embark on a more extensive
leveraging programme whereby employee commitment and excitement
is generated through partial sponsorship initiatives that are the
responsibility of those who will eventually participate as volunteers.
businesses to incorporate the communication of their participation
in international volunteer programmes into their internal and external
public relations strategies as an important marketing and communications
tool. Taking part as a business in activities that support community
initiatives and the local environment is a great way to communicate
your commitment to the global need for sustainable reinvestment
into people and the planet.
We would be delighted to discuss how these programmes could work
for you as well as how best to prepare your employees for maximum
Corporates based in the United Kingdom:
Please contact our agents Charity Challenge
+Tel: 44 (0)20 85570000
Corporates based in any other international location are welcome
to contact us direct.
"Going was no less than life changing."
Kati Holloway, Marketing Director
"I was extremely impressed by the organisation."
David Harvey, Marketing Director
"I can undoubtedly say that nothing comes close to
the value this programme provides to the individual, the team and
the firm. The powerful experience that our people have had will
never be forgotten."
Tim Cole, Head of Human Resources
"It is thoroughly worthwhile as part of a corporate
responsibility programme and second to none in terms of team building.
It's a great way to get your staff motivated, hands on and has a
great impact. It works."
Michelle Milnes, Community Affairs
"The network building was the best I have seen during
my 18 years at Reuters. No other challenge provides such powerful
results - real life problem solving whilst making a positive difference."
Sally Field, Head of Global Finance
"The programme took a group of individuals, some of
whom had never met before, and turned them into a really strong
team with a common goal of making a difference to communities in
Carol Key, Corporate Communication